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The rumbling voice lost the viewer with the wrong message

The rumbling voice lost the viewer with the wrong message


“I’m not real Hope things will always be the same. Sarah said. “I can’t go back.” “Sarah’s mother is a QAnon believer. He first discovered conspiracy theories on YouTube. Now, YouTube has taken steps to regulate misinformation and conspiracy theories, so a new website called Rumble came into being. Sarah (Sarah) feels the platform keeps her mother away from her.

Sarah said that the rumble was “just the worst thing on YouTube, like zooming in 100%”. (Her name has been changed to protect her identity.) Earlier this year, when her favorite conservative content creator (from Donald Trump Jr.) to “Patriot Street Fighter” (Patriot Streetfighter)) When flocking to the site from YouTube, her mother asked to visit Rumble. Sarah’s mother stumbled in the rabbit hole of dangerous conspiracy theories and soon became one of the 150,000 members of the support group The QAnon Casualties.

Between September 2020 and January 2021, Monthly field visit Rumble rose from 5 million to 135 million; as of April, their number had just exceeded 81 million. Sarah’s mother is one of the new users of Rumble. According to Sarah, she now refuses to receive the Covid-19 vaccine. Sarah said that in explaining her decision, her mother cited dangerous anti-Vax false information found in many videos on Rumble.

Rumble claimed that it will not promote misinformation or conspiracy theories, but only adopt a free speech method for regulation. However, our research shows that Rumble not only allows misinformation to flourish on its platform, but also actively recommends it.

If you search for “vaccine” on Rumble, the recommended video is three times more likely to contain incorrect information about the coronavirus.User a video Tommy BX Carrie Madej (a popular voice in the anti-Vax field) said: “This is not only a vaccine, but also a vaccine. We are building a connection with artificial intelligence.” Others are baseless. Point out that the vaccine is fatal and has not been properly tested.

According to our research, even if you search for an irrelevant term “law”, you will most likely be recommended to use Covid-19 misinformation-about half of the recommendations are misleading. If you search for “election,” then the likelihood of incorrect information being recommended is twice that of the factual content.

Provided by Ellie House, Isabelle Stanley and Alice Wright; created with Datawrapper

The data behind these findings were collected within five days of February 2021. Code Originally developed by Guillaume Chaslot (a former Google employee who worked on Google YouTube algorithms), it collected information on the five neutral words of which videos Rumble recommends: “democracy”, “election”, “law”, “coronavirus” And “vaccine”. “Each word ran the code five times on a different date and at a different time, so the data reflects Rumble’s consensus recommendation algorithm.

More than 6,000 suggestions were manually analyzed. There may be disagreements as to what can be classified as wrong information and what cannot be classified as wrong information. Therefore, this investigation is wrong in terms of caution.For example, if the content creator says “I won’t be vaccinated because I think may Become the tracking chip”, the video is not classified as an error message. And if the video shows ” Yes Tracking device in vaccines. “Our conclusion is conservative.

Of the five search terms used, Rumble was more likely to recommend videos that contained misinformation about “vaccine,” “election,” and “law.” Even for the other two words “democracy” and “coronavirus,” the likelihood of Rumble recommending misleading videos is still high.

The data has been tracked in the pandemic for nearly a year, and after more than 3 million people died worldwide, it is even more difficult to maintain the virus as fake. At the beginning of the pandemic, searching for “coronavirus” on Rumble may lead to more misinformation.


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